In 2025, Poles’ Google queries were dominated by presidential run‑off results, Vatican proceedings, and everyday terms like “Labubu,” reflecting intense political engagement and cultural curiosity.
Election Fever Drives Top Searches
Poles searched daily for a range of election‑related information. 2025‑style queries captured the presidential election, the most frequent search term that year. The runoff saw the entire top‑10 list occupied by candidates: Karol Nawrocki was number one, while Rafał Trzaskowski came third. Grzegorz Braun held fifth place, immediately before Maciej Maciak, and Adrian Zandberg took seventh, followed by Joanna Senyszyn and Krzysztof Stanowski.
Technical Questions Arise During Voting
Questions about voting mechanics were common, including “how to change the voting location?” Other inquiries requested explanations of “wotum zaufania,” “late poll,” and “co robi mąż zaufania.” Popular searches also covered election dates, second‑round scheduling, and results. Voter turnout reflected strong interest: 67.31 % (over 19.5 million valid votes) in the first round and 71.63 % (over 21 million) in the second.
Vatican, War, and Labubu Capture Attention
Pope Francis and the selection of his successor spurred searches for his name and the length of the conclave, boosting the film “Konklawe.” War‑related queries rose as questions like “why Israel attacked Iran,” “will there be war,” and “where did drones crash in Poland?” were common. People also sought explanations of NATO Article 4, which Poland requested to discuss the incident involving foreign military equipment.
Global Headlines and New‑Word Curiosity
Queries about global events included “why Los Angeles is burning?” and “why TikTok is disappearing from the USA.” Lip‑service to everyday curiosity saw searches for Labubu and its cost, as well as the meanings of “snus,” “szon patrol,” “nepodziecko,” “sybau,” and “gaslighting.” Technical “how‑to” questions also appeared: installing interior doors, removing rust from metal, laying floor panels, building an outdoor smoker, making quality sausage, creating mosaic tile, and DIY spa setups.