Poland is seeing a rise in 24/7 fitness clubs as changing work patterns and a demand for flexibility reshape the industry.
The Impact of Shift Work on Fitness
Traditional gym hours are becoming a barrier for many Poles due to increasing shift work and a lack of time. Today, 24/7 accessibility, rather than motivation, is a key factor in physical activity.
Recent data shows that 63% of active individuals prefer to exercise spontaneously, fitting workouts into their changing daily schedules. Despite 93% recognizing exercise as a stress reliever, practical obstacles like work commitments (62%) and lack of time (28%) hinder regularity.
Shift Work and the 24/7 Economy
The rise of 24/7 fitness aligns with transformations in the Polish labor market, where hundreds of thousands work shifts in sectors like logistics, healthcare, and security. One-third of Polish workers are open to night or shift work, with 21% seeking higher pay for it.
Statistics from 2022 reveal that 74% of Poles experience overtime and work at unconventional hours, driving the need for services available around the clock. Flexibility and on-demand access are crucial for success in this environment.
Technology and Self-Service Reduce Operational Costs
Gym owners are responding by offering 24/7 access to attract and retain busy clients, following a model already established in the US and UK. Zdrofit is implementing this model at its Warsaw location on Ursynów.
The modern fitness industry is increasingly focused on “intelligent infrastructure” that minimizes friction. The ability to exercise at any time provides a sense of control, with nearly 10% of gym members now working out after 8:00 PM.
Embracing a New Business Model
Transitioning to a 24/7 model doesn’t necessarily mean a drastic increase in operating costs, thanks to modern technology and automation. Digital solutions allow gym users to operate independently, reducing the need for extensive night staff.
Clubs can operate smoothly, offering services during off-peak hours, providing users with more space and fewer distractions, enhancing the training experience.