The 2009 “Invisible” road safety campaign, re‑launched this autumn in Poland, reminds drivers and pedestrians that in dusk, rain or snow, visibility, speed and imagination are lifesavers.
Fifteen Years of Road Safety Lessons
Fifteen years ago the ‘Invisible’ campaign taught that after dark, pedestrian visibility, driver speed, and anticipation are key. Today, in autumn‑winter conditions, the same rules still save lives.
Core Message of the ‘Invisible’ Campaign
As the third phase of the ‘Use Your Imagination’ campaign launched on November 11, 2009, it reminded that after dark pedestrians disappear in headlight glare and life‑saving factors are visibility, speed and imagination. That message remains fully relevant in 2025 autumn‑winter conditions.
Seasonal Hazards That Reduce Visibility
During autumn‑winter darkness falls, rain or snow may fall, and foggy, slippery conditions can arise – pedestrians in dark clothing become practically invisible. Reflective elements extend detection distance from several dozen metres to about 120–160 m, directly improving braking capability.
Police‑Produced Spot Campaign
Police and partners released emotional spots showing accident victims warning the living. Two slogans were used: ‘Give pedestrians a chance – slow down’ and ‘Give drivers a chance – let them see you’. 1‑ and 2‑minute versions were issued.
Simple Behaviours That Matter All Year
The spots urged pedestrians to ‘make themselves visible’ and drivers to ‘take pressure off the accelerator’, especially when approaching crossings. This simple pair of actions retains its significance through the years.
Public Reaction and Enduring Impact
The campaign’s effectiveness is echoed by audience reactions: described as almost horror and ‘stuck in the head’, reinforcing the safety message across autumn‑winter. The message remains important today.