Chinese automaker Changan officially launches in Poland, leveraging 40 years of experience and 3 million annual vehicles.
Market Entry
Polish car showrooms will soon become more crowded as Changan, a major Chinese industry player, officially begins operations. This is not a startup but a manufacturer with a 40-year history, producing nearly 3 million vehicles last year. The company is finalizing agreements with local dealers and service providers to ensure full after-sales support for customers.
Growth Strategy
Changan’s debut in Poland is driven by market math. Polish car registrations for Chinese brands surged nearly 360% year-over-year in 2025. The company aims to capitalize on rising interest in electric and hybrid vehicles. This increased competition from Changan may pressure traditional European manufacturers to reconsider their pricing strategies.
Competitive Edge
“Today, ‘Made in China’ symbolizes technology, comfort, and quality,” states Eyang Wang, Country Director for Changan Polska. Despite its Chinese roots, Changan utilizes European design centers in Turin and advanced R&D facilities in Birmingham. This hybrid identity—combining Chinese manufacturing scale with European aesthetics—is its key advantage in winning discerning European customers.
Infrastructure Focus
Entering Poland, Changan prioritizes robust infrastructure. Instead of just offering vehicles, the company emphasizes service network development, understanding that conservative buyers require reliable support. With over one million electric vehicles produced annually and 16 global research centers, Changan has the potential to become a significant player on Polish roads.