As employees increasingly build influencer careers, employers face new challenges regarding loyalty, competition, and off-the-job boundaries.
Employee Loyalty Challenges
Employers are confronting new issues as employees develop influencer careers alongside their regular jobs. This dual career path creates complexities in maintaining traditional employer-employee relationships.
Competition in the Digital Space
When employees become influencers, they may inadvertently or directly compete with their employers in the digital marketplace, raising questions about intellectual property and brand positioning.
Defining Professional Boundaries
Companies must establish clear guidelines about what constitutes acceptable off-the-job activities and where to draw the line between personal branding and professional responsibilities.
