\u0160koda Group has announced a complete brand overhaul, introducing a new name and visual identity by June 2029 while assuring that automotive manufacturer \u0160koda Auto remains unaffected. <\/p>\n
\u0160koda Group has initiated preparations for one of the most significant changes in its nearly 170-year history, involving a new trade name, logo, and visual identity. The project will be unveiled in autumn 2028, with the entire process concluding by June 2029 at the latest, though the change will not affect all company sectors.<\/p>\n
Work on the new identity has entered the design phase, with the Czech group selecting Dynamo design to handle the brand concept and visual identity, alongside Name & Fame, which was tasked with preparing the new name.<\/p>\n
Existing markings will not disappear immediately from trains, trams, trolleys, production plants, or commercial materials, as \u0160koda Group will use its current brand for nearly three more years. The new name and identity are scheduled for official presentation in September 2028 at the InnoTrans trade fair in Berlin.<\/p>\n
The complete transition to the new brand is set to occur by the end of June 2029, requiring the replacement of markings across buildings, documents, websites, promotional materials, and vehicles. This three-year schedule allows the operation to proceed gradually without disrupting production and order fulfillment.<\/p>\n
Neither the target name nor the new logo design has been disclosed yet, though the emerging identity is expected to reference Czech industrial tradition while matching the group’s international scale. The enterprise aims to maintain brand continuity while distinguishing itself from the car manufacturer based in Mlad\u00e1 Boleslav.<\/p>\n
CEO Petr Novotn\u00fd emphasized that the renaming does not signal a departure from technical competencies, quality standards, or the existing operational profile. The completion date coincides with the 170th anniversary of the industrial plants in Plze\u0148, tracing the company’s origins back to 1859.<\/p>\n
The rebranding does not apply to \u0160koda Auto, the passenger car manufacturer producing models such as the Fabia, Octavia, Superb, Kodiaq, and Elroq. Drivers do not need to expect changes to their car names, dealership markings, or symbols used on new models.<\/p>\n
\u0160koda Group and \u0160koda Auto currently operate as separate entities with different owners and market segments, with the former focusing on public transport vehicles and the latter belonging to the Volkswagen Group. A 2022 agreement between PPF Group and \u0160koda Auto established that \u0160koda Group may use the name and winged arrow logo until 2029, after which rights will belong exclusively to \u0160koda Auto.<\/p>\n
The name change will not impact the company’s business scope or active contracts, with \u0160koda Group remaining a manufacturer of trams, trolleybuses, electric multiple units, metro trains, and control systems. The group employs approximately 10,000 workers and generated revenues of roughly 1.36 billion euros in 2024.<\/p>\n
The company’s operations are also visible in Poland, highlighted by the delivery of \u0160koda Varsovia trains for the Warsaw Metro. Manufactured in Ostrava and Plze\u0148, these 119-meter-long metro compositions feature modern amenities, while Prague and other Polish cities also utilize \u0160koda trams and traction solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0160koda Group has announced a complete brand overhaul, introducing a new name and visual identity by June 2029 while assuring that automotive manufacturer \u0160koda Auto remains unaffected. Rebranding Timeline and Design Partners \u0160koda Group has initiated preparations for one of the most significant changes in its nearly 170-year history, involving a new trade name, logo, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-17730","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/bizonews.com\/pl\/wp-json\/wp\/v2\/posts\/17730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizonews.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizonews.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizonews.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bizonews.com\/pl\/wp-json\/wp\/v2\/comments?post=17730"}],"version-history":[{"count":0,"href":"https:\/\/bizonews.com\/pl\/wp-json\/wp\/v2\/posts\/17730\/revisions"}],"wp:attachment":[{"href":"https:\/\/bizonews.com\/pl\/wp-json\/wp\/v2\/media?parent=17730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizonews.com\/pl\/wp-json\/wp\/v2\/categories?post=17730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizonews.com\/pl\/wp-json\/wp\/v2\/tags?post=17730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}