A new Polish law aimed at combating greenwashing and empowering consumers, set to take effect in September 2026, is facing opposition from business groups seeking a two-year transition period.
New Greenwashing Regulations to Empower Consumers
Poland is preparing to implement a law designed to combat greenwashing and strengthen consumer rights, based on the EU’s Empowering Consumers for the Green Transition (ECGT) directive. The legislation will come into effect on September 27, 2026.
Business Groups Demand Transition Period
A coalition of 23 employer and entrepreneur organizations, led by the Association of Entrepreneurs and Employers (ZPP), is urging lawmakers to introduce a two-year transition period. They argue that the current timeline could paralyze supply chains and lead to significant food waste.
Concerns Over Existing Product Stock
The primary concern revolves around goods legally on the market before September 27, 2026, but still in circulation afterward, potentially featuring packaging or labeling that doesn’t comply with the new requirements. Businesses fear the costs of relabeling or repackaging are underestimated.
Potential for Logistical Paralysis and Environmental Paradox
Organizations warn that logistical centers are unable to “repack” millions of unique product codes, potentially causing distribution disruptions. They also highlight the “ecological paradox” – that creating new labels and packaging would increase resource consumption, waste, and CO2 emissions, contradicting the EU’s Circular Economy Strategy.
What the Law Will Prohibit: Examples of “Eco-Scamming”
The law will ban practices such as using eco-labels without independent certification, using vague terms like “eco-friendly” without documented effectiveness, and making unsubstantiated claims of climate neutrality. It will also prohibit presenting legal requirements as unique product features.
New Information Obligations for Sellers
Retailers, both online and brick-and-mortar, will be required to clearly inform customers about their two-year warranty rights and the availability of commercial guarantees. They must also provide information on software update periods for digital products and repair options.
UOKiK’s Position and Directive Alignment
The Office for Competition and Consumer Protection (UOKiK) drafted the legislation, implementing European Parliament and Council Directive (EU) 2024/825. The directive mandates that member states adopt and publish implementing provisions by March 27, 2026, and apply them from September 27, 2026, allowing limited flexibility for national variations.