The “Zacznij od Siebie” (Start with Yourself) Foundation is working to change Polish attitudes towards preventative healthcare and insurance coverage.
Foundation’s Approach to Health and Insurance
The “Zacznij od Siebie” Foundation aims to address the tendency of Poles to postpone prioritizing their health and securing insurance.
The foundation emphasizes that preventative care and adequate insurance are not luxuries, but necessities.
Foundation’s Origins
Aleksandra Friedel, President of Unilink – Poland’s largest multi-agency insurance company and founder of the Foundation – stated the organization was inspired by her father’s illness.
Friedel discovered a lack of awareness regarding available insurance products, even within her own industry, prompting her to assess knowledge levels among Unilink’s hundreds of employees and thousands of agents.
Plan A + Plan B = Life and Health
The Foundation’s activities are based on the principle of “Plan A + Plan B = life and health.”
Plan A encompasses healthy habits: exercise, diet, sleep, regular diagnostics, and preventative check-ups.
Securing the Future with Plan B
Plan B focuses on financial protection in the event of illness or unforeseen circumstances, where insurance plays a crucial role.
Insurance guarantees access to appropriate treatment and its financing.
Educational Initiatives and Social Campaigns
The Foundation implements its mission through various educational projects, workshops, webinars, and social campaigns.
It also organizes events and initiatives to enhance public understanding of preventative healthcare and financial protection.
“DBAM Day” and Health Days
One initiative is “DBAM Day” – an extra day off work dedicated to self-care, recognizing the tendency to postpone personal well-being.
The Foundation also organizes Health Days, offering basic preventative screenings in workplaces, and provides insurance policy audits to ensure adequate coverage.
Collaboration and Social Engagement
The Foundation collaborates with experts, doctors, institutions, and businesses to promote healthy lifestyles and responsible future planning.
Its activities demonstrate that even small initiatives can significantly improve the quality of life for society.



