Polish Radio 24, an online‑only station launched in 2010 that later took frequencies from Radio Four, recorded a 0.5 % share in the 2025 RadioTrack survey, the lowest among more than 20 surveyed stations.
History and Ownership
Polish Radio 24 was founded in 2010 as an internet‑only station. Six years later it acquired radio frequencies from the Polish Radio Four, leaving Program IV available only online while Radio 24 could be heard on traditional receivers.
Grzegorz Frątczak has led the station for 11 years. According to the Polish Radio annual report, 45 full‑time employees are on the payroll.
Programming Focus
The schedule is dominated by news and public‑affairs programming. Daily guests are politicians.
Listenership Over Time
In September‑November 2017, RadioTrack recorded a 0.5 % share. In the same period 2018 it rose to 0.6 %, 2019 to 0.7 %, 2020 back to 0.6 %, 2021 to 0.9 %, 2022 to 1.1 % and 2023 to 1.5 %. The following year the share fell again to 0.5 %.
Comparative Ratings
Radio Plus and Radio Maryja had 1.9 % and 2.1 % respectively, while Jedynka and Trójka ranged between 6 % and 7 %. Radio Two matched Radio 24 at 0.5 %. Jedynka achieved 4.6 %, Trójka 2.3 %, and regional stations averaged 4.2 %.
YouTube Presence
The channel has just over 100 000 subscribers. Recorded interviews from recent days get between several hundred and a few thousand views.
Official Response
Polish Radio’s Public Relations stated that the station is constantly improving its programme, citing its 4th place in the 2025 Top Marka Radio ranking and 80th place among 500 Polish brands.
The August‑to‑October 2025 survey shows a 0.6 % share, up from 0.4 % the previous year, with a daily peak of 0.8 %—the highest this year.
Expert Analysis
Media researcher Dr. hab. Adam Szynol said the problems stem partly from inheriting Radio Four’s frequencies, which targeted a younger audience and yielded low ratings. He also noted the lack of a major marketing campaign and the absence of a stable media law, leading to uncertain funding.
He added that the 2023 restructuring of Polish Public Television caused a loss of audience, further hurting Radio 24. The station’s operational cost in 2024 was about 394 million PLN, with 172 million PLN in salaries. It received 280 million PLN in government grants and 39 million PLN from the National Radio and Television Council, while advertising revenue was 24 million PLN.
