Government Cracks Down on Greenwashing Claims

The Council of Ministers has adopted new legislation prohibiting companies from using unverified environmental labels, aiming to protect consumers from misleading marketing and ensure transparent product information across the market.

End of Deceptive Eco-Labels

Manufacturers will no longer be permitted to label products as “ecological,” “environmentally friendly,” or having a “low carbon footprint” without verifiable proof. The government has introduced these regulations to prevent greenwashing and assist consumers in making informed purchasing decisions.

Stricter Verification Requirements

The approved bill amends the Act on Counteracting Unfair Market Practices and the Consumer Rights Act. Under the new rules, producers must provide reliable evidence to support any environmental claims made on packaging.

Promoting Informed Consumer Choices

These regulations are designed to increase trust in product labeling and eliminate marketing ploys that exploit the growing demand for sustainable goods. The changes ensure that purchasing decisions are based on accurate data rather than deceptive advertising.