In 2025, Polish Google users searched for presidential candidates, war news, and pop culture, with Karol Nawrocki ranking first among most‑queried personalities.
Presidential Election Dominates Searches
Google’s 2025 search list revealed that the most frequently searched term in Poland was “presidential elections.” The top‑ten most‑searched personalities were all election candidates.
Karol Nawrocki topped the list, followed by Rafał Trzaskowski in third place. Grzegorz Braun claimed fifth, just ahead of Maciej Maciak; Adrian Zandberg was seventh, with Joanna Senyszyn and Krzysztof Stanowski also appearing in the top ten.
Technical Poll Questions Are a Priority
Polish searchers asked many technical questions related to the elections, such as “how to change my voting place?” and clarifications on “vote of confidence,” “late poll,” and “spouse of trust.”
Questions also concerned election dates, the second round, and results. Voter turnout was high, with 67.31 % in the first round (over 19.5 million valid votes) and 71.63 % (over 21 million) in the second round.
Vatican, War, and NATO Fuel Searches
Pope Francis and the selection of his successor sparked searches for his name and the length of the conclave, which coincided with increased interest in the film “Conclave.”
War‑related queries were prominent in 2025, including “why did Israel attack Iran?” and “will there be a war?” After a Polish airspace violation, people searched for “where did drones fall in Poland?” and “what is Article 4 of NATO?” as Poland sought consultation on the incident.
Global Events and Social‑Media Concerns Come Forward
Poles also looked up current worldwide events, such as “why is Los Angeles on fire?” and “why is TikTok disappearing from the USA?”
Other searches included explanations of “Labubu,” its cost, and definitions of words like “snus,” “szon patrol,” “nepodziecko,” “sybau,” and “gaslighting.”
Everyday DIY and Cultural Queries
Search terms ranged from practical how‑to guides—installing interior doors, removing rust from metal, laying floor panels, building a garden smoker—to culinary concerns like making sausage, mosaic tile, and a home spa.
