Santander Bank Polska officially changed its name to Erste Bank Polska on April 24, 2025, following Erste’s acquisition of a 49% stake.
Brand Transition and Core Values
Santander Bank Polska is now operating under the Erste Bank Polska brand, with the change reflecting a commitment to prioritizing customer needs and fostering confidence.
The bank emphasizes that the rebrand will not disrupt existing services; all accounts, cards, and agreements remain valid.
Formal Name Change and Future Outlook
As of April 24, 2025, Santander Bank Polska S.A. has been officially registered as Erste Bank Polska S.A. in the National Court Register.
Bank leadership states the transition combines Erste’s regional strength with local expertise to better support Polish businesses and the economy.
New Branding and Visual Identity
The new blue logo has been implemented across all platforms, including branches, the website, ATMs, and digital banking services.
Extensive communication efforts have been underway throughout the year to build brand awareness.
Focus on Customer Empowerment
Erste Bank Polska’s brand foundation centers on empowering customers and fostering self-belief, aligning with Erste’s 200-year history of recognizing individual potential.
The bank aims to be a partner in helping customers achieve their financial goals, both short-term and long-term.
Digital Services and Product Updates
Digital banking platforms have been updated with new names: Erste online for individual and SME clients, while iBiznes24 and Mini Firma/Moja Firma plus remain unchanged for corporate clients.
The mobile app will automatically update for users, and no re-download is necessary.
New Offerings and Subsidiary Branding
New savings accounts with tiered interest rates based on financial activity will be available in mid-May.
A “Waluty bez granic” (Currencies without Borders) package will be offered with Smart accounts for travelers, alongside a new eSIM service for international internet access.
Subsidiaries have also been rebranded, including Erste Towarzystwo Funduszy Inwestycyjnych, Erste Leasing, and Erste Factoring, among others.
